![]() ![]() This all comes from learning about the legend within the film for yourself. The Blair Witch Project doesn’t try too hard to be scary and it doesn’t go out of its way to make sure certain scenes are particularly terrifying courtesy of an ambush jump scare that leaves you wondering why they didn’t just place a sign telling you a frightening scene was imminent the film just has a naturally creepy ambiance to it. Such films were particularly popular with production companies who realised they could make a big return on a relatively small film budget, with The Blair Witch Project making a $250 million box office return on a budget of $22,000. The Blair Witch is a film that still, 16 years on, is one of the stand out horror films of the past 30 years, even spawning a new generation of filmmaking often referred as ‘found footage films’, the likes of which utilise a handheld, amateur style that creates a realistic vibe to films in order to inspire a ‘closer to home’ fear amongst audiences. ![]() So, where does The Blair Watch Project come into all of this? Perhaps they have more in common with the ‘B movies’ of the 1940s and 50s where horror films were criticised for their lack of depth and served only as a place for young men to take their ‘dates’. It can be said that the horror films of today don’t hold much integrity and serve only as low-level forms of entertainment used to draw in supposedly ‘shallow’ and-or younger audiences – films that constantly rely on jump scares to convince moviegoers that they have seen a genuinely scary film. This flexibility has helped to make it one of the most consistent genres in film history so where does that leave the genre today? The horror genre has adapted and evolved more than any other genre through the decades, sprouting various new subcategories such as: slasher horror Sci-Fi horror Torture horror psychological horror and so on.
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